First Annual Pet 'Net Adoption Event To Be Held on Thursday, October 16, 2008

Press Release

First Annual Pet ‘Net Adoption Event To Be Held on Thursday, October 16

Wednesday October 8, 1:19 pm ET

Pet-Centric Bloggers & Site Editors To Raise Voices In Unison To Shine Spotlight on Animal Shelter Adoption

Organizer To Feature Event Hub At

ENGLEWOOD CLIFFS, N.J., Oct. 8 /PRNewswire/ — In an effort to heighten awareness about animal shelter adoption, (, the popular online destination for pet owners and pet enthusiasts from NBC Universal Digital Media, has organized a landmark consortium of some of the Web’s favorite pet-focused sites to launch the inaugural Pet ‘Net Adoption Event on Thursday, October 16.

Each participating site and Weblog will highlight content devoted to the topic of animal shelter adoption on this date, with hosting a comprehensive one-page hub ( with links to all of the special coverage.

“Due to the current troubles in the economy, animal shelters are full to over-flowing and shelter adoption is mission critical for animal lovers across the country,” said Kim Jack Riley, editor-in-chief of “Through the power of these diverse and robust voices being raised at once online, we hope this experiment — The Pet ‘Net Adoption Event — will help focus some much-needed attention on the cause.”

Sites slated to join in the event include:

* Cats (
* Exotic Pets (
* Veterinary Medicine (
* The Daily Puppy (
* The Days of Johann (
* Minneapolis Star-Tribune’s Pet Central (
* The Pet Haven (
* (

* PetLvr – The Blog (

* Petopia (
* PetPeoplesPlace (
* Pets Channel (
* PetsitUSA (
* Polka Dot Pup (
* Raise A Green Dog (
* Rescue Me (
* Thoughts Fur Paws (
* YouPet (

About ( was created by NBC Universal, in partnership with Procter & Gamble Productions, Inc., as a comprehensive source of information and services that helps pets and their owners get the most out of life. Offering customized content and a highly personalized experience, is ranked among the top 10 pet Web sites and offers unique editorial features, expert Q&A’s, tools and how-to videos.


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    (From the PetLvr Archives): First Annual Pet 'Net Adoption Event To Be Held on Thursday, October 16, 2008

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